Sell, schedule and keep more furnace work from the leads you already get

What a furnace company's revenue system is made of

A furnace company earns money through six linked routines, and the weakest one sets the ceiling for the rest. If you fix marketing but leave the home visit unscripted, the extra leads simply produce extra unsigned quotes.

• Booking and dispatch. Who answers, how calls are triaged (no-heat, replacement estimate, tune-up), and how the board is held together during a cold snap. See dispatch and peak-season capacity.
• The in-home visit. What the comfort advisor does from the driveway to the kitchen table. See the comfort-advisor sales process.
• The proposal. Three honest options instead of one take-it-or-leave-it number. See good/better/best option design.
• Follow-up. A written cadence for every unsigned quote. See quote follow-up systems.
• Memberships. The maintenance base that fills the shoulder season. See membership plan systems.
• Owner reporting. One page, every Monday. See owner reporting and scoreboards.

A quick check you can run this week

You can estimate what your follow-up gap costs in about ten minutes. Pull last month's furnace replacement quotes and count how many are still open with no recorded follow-up.

Say you wrote 40 replacement quotes, closed 14, and 18 of the remaining 26 never got a second contact. If your average replacement ticket is $7,000 and a structured follow-up recovers even three of those 18, that is $21,000 in work you already paid to generate. Run your own numbers the same way; the point is to see the gap in dollars before deciding whether it is worth fixing.

Do the same with memberships: count how many no-heat and tune-up calls last season ended without the plan being offered. That number is usually the cheapest growth in the business.

How we work with a furnace shop

We start with the stage that leaks the most, not with a long audit. Most owners can tell us where it hurts in a short call, and the numbers usually confirm it within a week.

1. Look. We review a sample of booked calls, a handful of written quotes, your membership list and last season's schedule.
2. Write it down. You get a short written summary: the biggest leak, the likely cause, and what we would change first.
3. Build with your people. Scripts, option sheets, follow-up templates, dispatch rules and a scoreboard, adjusted after your advisors and dispatchers try them.
4. Measure. Close rate, average ticket, follow-up completion, membership attach rate and booked hours per tech, tracked weekly.

The about page explains who does the work, and the guides show the methods in detail so you can try them yourself first.

Proof from our HVAC work

Our case studies come from marketing work for heating and HVAC companies, and we present them as exactly that. HVACDeal.ca produced 500+ leads at a 12:1 ROI. CanroHeat.ca saw 250% lead growth, and BCWide.ca tripled its leads in 90 days. When lead flow rises like that, the booking line, the advisor's calendar and the follow-up routine are what decide how much of it turns into installed systems. That is the part this site is about. More detail is on the results page, and the full list sits on HVAC.Agency's case studies.

Where we work and what it costs

We work with furnace companies across Canada, and each province has its own fuel mix, heating season and rules. Prairie shops plan around a long, hard winter, while coastal BC shops see a shorter peak and more heat pump questions. The areas page covers every province and territory.

Marketing plans follow the published HVAC.Agency prices, and systems work is quoted in writing; the pricing page has the details, with GST/HST added based on your province (GST and QST in Quebec). Work opens with a 7-day free trial; you need no credit card and you are never locked in.

Start with one text

You do not need a proposal request or a long brief. Text or call (604) 632-4959, or email Ali@Sedighi.ca, with your company name, your city and the one part of the season that went worst last year. We meet online by video call or in person, whichever suits you. The contact page lists what helps us answer quickly, and the FAQ covers contracts, ownership and reporting.